Depending on your campaign, you may use a high-quality photo, video, carousel of images text-based graphic. Having compelling creative is a key component to your ad campaigns. Sponsored Content (Single Image): 0.56%įor different industries the averages may vary slightly, so make sure to confirm these benchmarks before finalizing your goals. Your goals should be based on industry benchmarks, at least until you have your own data to pull from.Īccording to The B2B House, a good click-thru-rate (CTR) ranges from 0.45% – 0.6% with the following variation based on ad types: If you set up unrealistic goals, it’s unlikely you’ll be successful (though if you are, way to go!). When creating your ad, it’s important to be strategic about which audience type you use and how specific you get with your targeting. On LinkedIn you’ll have two options for defining your audience: audience or audience attributes. When it comes to any social media advertising, LinkedIn included, there are some things to keep in mind to ensure a successful campaign.
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